Whether you want a contract-free, pay-as-Hugo press release, a new and improved Company newsletter, or regularly updated social media accounts with a fantastic following, you can be sure that we have the services you require to fulfil your marketing objectives.
Communications audit and strategy development
When you choose a PR package, we discuss with you all of your marketing objectives and the desired outcomes of your marketing strategy. We then outline our course of action and the outcome that we will be working towards, depending on your specifications. Once our strategy is agreed by you, we begin working on your project(s) straight away, ensuring that we keep you updated regularly. With social media in particular, we send weekly updates informing you of the progress that we have made with your Company’s accounts.
Press releases are the most common way of getting your name in the public eye. When you have a story that you want to publicise, we undertake the following steps to write your press release and ensure that it receives sufficient coverage:
- Ask you relevant questions either by phone or email
- Write the release using the information you provide
- Send it to you – and other concerned parties – for approval
- Distribute the release depending on where you are based
- Follow it up with journalists
Your story will be followed up regularly and we’ll keep you updated on where and when it has been published. Besides newspapers, we can also send your press release to trade magazines and, if appropriate, local radio and television as well.
Depending on your chosen package, we offer a professional, flexible photography service to accompany your press release. We fit these press-shoots into your schedule and ensure that we acquire a wide range of suitable images. We then send you a selection of different photos so that you can choose which one – or ones – you would like us to distribute with your release.
Contact with journalists is at the heart of what we do. While it is important to write a press release and send it to the relevant media, the true value comes from its presence in the public eye. That is why, after we distribute your release, we undertake regular follow-ups and sell your story to journalists. By working with various media and building contacts in this way, we help to ensure that your story – and company name – will reach your intended audience.
Creating an online video to accompany your press release can significantly boost the return on investment that you make on the press release. That is why, when we distribute your release, we can also send out a link to your video and upload it onto the Harvey & Hugo website and social media accounts. Uploading your online video in this way could result in you reaching more members of your audience and also increasing the attention gained from your press release.
Advertising and advertorial
Do you want to advertise yourself a bit more? If you’re interested in taking out an advert, we can research relevant trade magazines, papers and websites and search for opportunities on your behalf. Similarly, if you have an advertorial that you wish to publish, we can research relevant media outlets and distribute your article accordingly. As with press releases, we follow up your advertorial(s) thoroughly and keep you updated on any coverage achieved.
Traditional and SEO Copywriting
- Do you have a company newsletter that needs writing?
- Perhaps you’d like to take out an advertorial?
- Does your web content need editing or updating?
Then look no further. Whatever your needs and objectives, we can offer clear, engaging and creative copy that will attract your desired audience and keep their attention on you. For web content in particular, we deliver copy-writing that will enhance your Search Engine Optimisation, ensuring your company’s website is found – and visited!
We at Harvey & Hugo understand how important it is for company websites to be as visible to potential clients as possible. Why have a great looking website if nobody can find it? This is the sole focus of Search Engine Optimisation- to make your website visible in Search Engines. It goes without saying that the higher you rank when people search for your services, the more visitors and thus sales you will generate. If your competitor outranks you in a search then they are not only getting your potential clients, but also showing the audience that their marketing is a step above the rest.
Here at Harvey & Hugo, we don’t believe Search Engine Optimisation can be applied in incremental levels or packages. It is an all-or-nothing effort, so our range of services is fully inclusive to provide our clients with every tool possible to climb the Search Engine Ladder.
- Do you have any PDFs that need designing?
- Some flyers that need updating?
- Or perhaps a company newsletter that needs a brand new look?
Then you’ve come to the right place. We can update your existing marketing materials or create documents from scratch, ensuring that we meet your exact specifications to give your company the image you want it to have.
Public Relations and Social Media workshops and training
If you want a better understanding of how to use social media, such as Twitter and Facebook, to reach as many members of your targeted audience as possible, then we can help. We offer flexible, bespoke workshops to show how you can use social media to its full advantage as a marketing tool.
As well as this, our PR packages also offer social media strategies whereby we can create and/or manage your company’s social media accounts for however long you specify. We will ensure that your accounts are kept updated and within constant sight of your desired audiences. And of course we’ll keep you informed of our progress.