How we build media relations in PR
Over the years, we’ve learned some tried and tested methods of successfully building a rapport with our clients’ chosen media.
First of all, we always try to think like a journalist and give them what they want.
We make sure that what we’re sending them is actually news that would be of genuine interest to their readers. This is why we’ll always be brutally honest with you if we don’t think your story’s strong enough for a release – and we’ll always work with you to find a better angle.
We also spend a lot of time doing your research into the publications that might be interested in your stories, as well as finding out the best person to send it to.
Another of our priorities is to make life easy for them – after all, as we said earlier, journalists receive hundreds of emails a day, so we make sure your release has everything needed for publication, including a usable, captioned press shot, all relevant details, and contact numbers.
Need professional media relations?
If this sounds like too much work, why not take advantage of an agency that has been there, done that and got the coverage to prove it?
If you’re ready to start work on your relationships, throw us a bone on 01325 486666 or email info@harveyandhugo.com for more details.