Video Marketing

Do you want a new way to make your Company more visible (literally) to your targeted audience? Want to get your message across quickly and easily? Need more visitors to your website? Then video marketing is the ideal solution for you.

Video marketing involves making a short film – approximately three minutes long – regarding your Company’s products, services and overall mission. Your video can then be uploaded onto sites where your audience is likely to see it. And this is where we come in.

Video marketing is not just about the content of the video. Google searches videos separately from websites but displays the results on the same page. This means your video will display in Google results separately from your website. What does that mean? Well, in essence it means you get 2 appearances in Google’s search results, not 1. So, double the impact and double the chance of a new lead!

If you have an overall Company video, we can upload it onto such pages as your website and video-sharing platforms Youtube, Vimeo, Dailymotion and Metacafe. Youtube (now owned by Google) has made its name as the second-biggest search engine after Google. This means that when we send out a press release for you, we can include a direct link to your video, which will be found easily by Google and will in turn increase the numbers of visitors to your website. Alternatively, you can create a video specifically to reflect your press release which we can again upload for you online. Videos can significantly increase your visibility when uploaded with a press release in this way, and this can boost the return on investment that you make on the release. Companies must not underestimate the power of links in drawing people to their vidoes and websites when published in press releases and through social media. The more links that are uploaded online, the more optimised your video and website will be and the higher your Company name will climb up the ranks of the major search engine results pages.