Why ‘the buzz’ is one of the most slept on benefits of PR

Growing up, we all dream of seeing our name in bright lights.

It is a feeling that never really leaves.

Yes, most of us ditch any aspirations of winning an Oscar or headlining Glastonbury in our early teens.

But that desire to be seen – and heard – lingers on.

Why?

Because it gives you a buzz.

And that buzz is one of the benefits of PR few actually talk about.

And I’m not sure why,

Yes, PR is primarily an amazing tool for growing and protecting reputations.

And as we increasingly dip our toes into this AI world, the benefits to your brand of coverage in top-tier title are nothing short of immense.

But at its simplest level, just seeing you or your company’s name in a newspaper or magazine is a feeling like nothing else.

It is a publicity-fuelled dopamine hit – and one that can engulf the business.

Morale is boosted, because staff see themselves working for a company that is going places.

And that sense of pride is infectious.

When someone sees their name or company staring back at them in print, it validates the work they do every day.

Those extra hours spent working late once the kids go to bed. The weekends lost to land that big contract.

It reminds them that what they’re building truly matters.

Additionally, coverage sparks energy and starts conversations – conversations that can lead to growth.

But crucially, it also creates momentum.

And momentum, in business, is priceless.

While results aren’t always instantaneous, when that coverage does lands, it can open all sorts of doors.

Our clients have told us how coverage in a big regional paper helped them directly secure five-figure contracts, with their LinkedIn inbox suddenly flooded with messages from people looking to ‘re-connect’.

And the buzz lasts well past that initial rush of seeing your name in print. ‘Oooh, I noticed you in the paper recently’ becomes a standard ice-breaker at networking events.

‘When the media placements started landing and the social media content became more engaging, everyone at Polar started feeling the benefits of PR.
‘Enquiries noticeably picked up and everyone just felt better about their work – the business was being noticed, so it felt like all the hard work we’d quietly put in day-in, day-out, was paying off.
‘There was a real buzz throughout the company as a result.’

Polar NE

Last month alone, we’ve helped dozens of clients feel that buzz, with coverage across the board — both online and in print.

BBC. Northern Echo. The Journal. Insider Media. Evening Gazette. Bdaily.

Our clients still regularly feel the buzz.

And as we head into 2026, so should you.