Ideal Bathrooms is one of the UK’s leading distributors of bathroom furniture and sanitaryware.
The company publishes its own magazine, The Ideal Bathroom, three times a year to keep retailers and merchants up to date with the latest news from across the bathroom industry.
Harvey & Hugo began working with Ideal Bathrooms on the publication in 2018, supporting the planning and creation of engaging editorial content for each edition.
Ideal Bathrooms wanted to create regular, engaging content for The Ideal Bathroom, with the ultimate aim of increasing awareness of the achievements of its team, the Idealists, and the company as a whole.
The magazine also needed to promote the work of Ideal’s suppliers and customers while balancing industry content with lighter features, including rubber duck mascot Flo and a look at some of the most beautiful bathroom views from around the world.
There was an opportunity to:
Since 2018, Harvey & Hugo has worked closely with Ideal Bathrooms ahead of each edition to plan content that is timely, relevant and engaging for the magazine’s readership.
Before each issue, brainstorming meetings are held with the client to develop ideas and agree the editorial direction.
The approach centres on:
Harvey & Hugo was involved in planning each magazine, helping to produce the flat plan and setting timelines and deadlines for content creation, interviews and research.
This gave each edition a clear structure while ensuring the required content is commissioned, researched and completed in time for publication.
For each edition, Harvey & Hugo planned, conducted and wrote up interviews with industry leaders, including the managing directors of Ideal Standard and BAGNODESIGN, as well as showroom owners from across the UK.
Where supporting imagery was required, the team also researched and liaised with photographers around the country to source appropriate photographs.
Each edition also included a three-page thought-leadership feature developed and written by Harvey & Hugo, alongside articles focusing on bathroom brands, trends and wider industry topics.
Supplier articles were proofread and edited to ensure they were clear, consistent and aligned with Ideal Bathrooms’ house style.
The ongoing partnership has provided Ideal Bathrooms with a reliable stream of original editorial content and fresh ideas for The Ideal Bathroom.
Six editions produced
As of July 2021, Harvey & Hugo had worked with Ideal Bathrooms to produce six editions of the magazine.
More than 75 pieces of content
Across those six editions, more than 75 individual pieces of content were created for the publication.
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