Acorn Dairy is a family-run organic farm, based just outside of Darlington. The company offers deliveries of its award-winning organic products – such as milk, butter and cream – to households and businesses across the North East and beyond. It places cow welfare, sustainability and protecting the planet at the forefront of its operations.
To raise the Dairy’s presence with its two main target audiences: doorstep customers in the local area, and coffee shops, cafes, restaurants and other businesses across its trade delivery patch in the North of England. Acorn Dairy is a small, family-run business, with no internal marketing resource, so The Pack are on hand to assist with external communications and promotion.
Acorn Dairy has had a steady stream of positive business milestones during our partnership, and we’ve supported the brand in amplifying these through a consistent and targeted PR programme.
From product launches to award wins and business anniversaries, we’ve crafted and distributed press releases designed to build awareness, strengthen credibility, and keep Acorn front of mind with both consumers and trade audiences. Key stories have included the launch of Barista Milk, multiple award wins, and major business milestones such as 25 years of organic farming and 20 years of doorstep deliveries.
Our media approach is strategically focused on the North East, aligning coverage with Acorn’s delivery footprint to directly support customer growth. Alongside this, we target relevant trade and industry titles to position Acorn Dairy as a leading voice in organic, sustainable farming.
This dual approach ensures Acorn’s story is not only seen by potential customers in its local markets, but also recognised more widely within the industry.
We’ve managed Acorn Dairy’s social media presence across Facebook, Instagram and X for several years, delivering a consistent, audience-led strategy that supports both consumer growth and trade engagement.
Working across two distinct audiences, local doorstep customers and businesses within Acorn’s trade delivery network, we tailor messaging, campaigns and content to ensure relevance and impact for each. Regular collaboration with the Acorn team allows us to align content with commercial priorities, flexing focus depending on business needs, whether that’s driving new doorstep customers or strengthening trade relationships.
Our campaign approach blends brand storytelling with product promotion, helping to showcase the full breadth of Acorn’s offering while reinforcing its values around quality, locality and sustainability.
Alongside content creation, we actively manage community engagement across platforms, particularly within the trade audience. This includes identifying and interacting with potential customers, amplifying user-generated content, and supporting existing clients by promoting their businesses, helping to build a loyal, engaged and mutually supportive community around the brand.
Alongside external PR activity, we’ve developed a consistent stream of on-site content for Acorn Dairy’s website, using blogs to deepen engagement and bring the brand’s story to life.
This content is fully integrated with wider social media campaigns and supported by multimedia assets, ensuring a cohesive and consistent message across all channels. Each piece is carefully planned to appeal to both doorstep and trade audiences, balancing informative, behind-the-scenes insight with more light-hearted, personality-led content.
From showcasing Acorn’s farming and sustainability credentials, to spotlighting local customers and sharing cow profiles, the blog content helps build a stronger connection with audiences while reinforcing the brand’s values, transparency, and community focus.
To support ongoing campaigns and maintain a fresh, engaging brand presence, we’ve developed a wide range of multimedia content for Acorn Dairy across both digital and print.
From on-site photography and video shoots to animation and graphic design, our approach ensures a steady stream of high-quality, relevant content that reflects the brand’s personality and resonates with its audiences. Farm-based shoots have captured everything from herd life to lifestyle product imagery and delivery scenarios, helping to bring authenticity and warmth to Acorn’s visual identity.
Alongside this, we’ve created video content to celebrate key milestones such as the Queen’s Award win, as well as short-form video designed specifically for social platforms, including Reels, to increase reach and engagement.
Animation and graphic design have played a key role in simplifying messaging and supporting campaigns, with standout assets including doorstep delivery animations, product promotion graphics, trade delivery visuals, and branded materials for both customers and community initiatives.
Our long-term partnership with Acorn Dairy has delivered consistent growth in both brand visibility and audience engagement across social media and PR.
Across social channels, we’ve driven sustained audience growth, generating over 5,900 new followers and reaching more than 5.6 million people, alongside 250,000+ engagements. This has helped position Acorn Dairy as a recognisable and trusted brand within its local markets.
PR activity has further strengthened this presence, with just 7 strategically targeted press releases securing 123 pieces of coverage across key regional and trade media, including titles such as The Northern Echo, Business Live, and BBC Tees.
Campaign-specific activity has also delivered strong results. The Queen’s Award campaign alone reached over 45,000 people, generated 3,300+ engagements, and secured 31 pieces of media coverage, reinforcing Acorn’s credibility and profile across the region.
Together, this activity has built a strong and consistent brand presence, supporting both customer growth and trade awareness across Acorn Dairy’s delivery network.
“I really look forward to our regular meetings with Harvey & Hugo. We plan and look at aims for the business in the coming quarter and then we come up with some ideas, and Harvey & Hugo are really fresh and always come up with something new for us to consider.
I would really recommend Harvey & Hugo to any other SMEs looking for support with their social media and marketing ideas. They will bring a fresh element to your company and help you free up time for the other day to day management tasks that you have.”
Throw us a bone
Subscribe to our newsletter
