Polar NE designs, manufactures and installs secure, reduced-ligature window systems for mental healthcare and high-risk environments. Their work plays a critical role in protecting vulnerable individuals while supporting dignity, wellbeing and long-term safety.
As the business has grown, Polar NE needed to evolve how it was perceived in the market and build greater awareness beyond its core audience.
Polar NE operates in a highly specialised, technical sector where awareness and understanding can be limited.
While the business had strong products, proven expertise and a growing project portfolio, there was an opportunity to:
For Polar NE, the opportunity wasn’t just about being seen more — it was about being understood differently.
Harvey & Hugo developed a multimedia PR strategy focused on:
Rather than relying on isolated activity, each piece of content worked together to build a stronger, clearer market position over time
To strengthen third-party credibility, we delivered a targeted press and editorial strategy.
This included:
This activity helped reposition Polar NE within the market, shifting perception from a niche supplier to a trusted specialist partner across multiple high-risk environments.
LinkedIn became a primary channel for engagement and lead generation, supported by Instagram and Facebook for brand visibility.
Key activity included:
The focus remained on quality, relevance and consistency, rather than volume.
A core part of the campaign was bringing Polar NE’s work to life visually and authentically.
This included:
This approach ensured that complex, technical solutions became more accessible and relatable to specifiers, stakeholders and decision-makers.
Awards also played a role in reinforcing credibility and external validation.
We:
This added independent recognition to support both marketing and sales conversations.
The campaign delivered measurable impact across visibility, engagement, and brand perception, driving both marketing performance and tangible commercial outcomes.
Organic social media performance improved significantly, with impressions increasing by 27% and engagement rising by 37%, generating over 42,000 impressions and 3,200+ clicks. Crucially, this wasn’t passive reach, content consistently drove meaningful interaction, traffic, and action from a highly targeted B2B audience.
Alongside this, the campaign successfully repositioned Polar NE within the market. Through targeted PR and content, the brand evolved from being seen as a mental health-only supplier to a specialist safety partner across both healthcare and custodial environments, supporting expansion into new sectors including the prison estate.
Most importantly, this translated into real commercial impact, with increased inbound enquiries, stronger quality conversations with prospects, and a renewed sense of confidence and momentum within the business.
“Since starting the PR campaign, we’ve seen a noticeable increase in enquiries coming through, which is great, but what’s been just as valuable is the shift internally. There’s a real buzz across the team and a stronger sense of momentum behind the business.”
Throw us a bone
Subscribe to our newsletter
