Premier Tech UK provides water and wastewater treatment solutions for homes, businesses and commercial projects across the UK.
Although Premier Tech has strong technical expertise, proven products and a respected global reputation, the UK team wanted to increase its visibility within the water treatment sector and become a trusted source of information for both domestic and commercial audiences.
Premier Tech UK operates in a specialist market where customers often need guidance before they are ready to make an enquiry.
For off sewer grid homeowners, associated professional services, planners and contractors, the buying journey can involve technical questions, compliance considerations and uncertainty around which solution is most suitable.
The objective was not just to create content, but to build a consistent online presence through PR, social media and content marketing, that would educate and convert the right audiences.
For Premier Tech UK, the opportunity was about building trust before the point of enquiry.
Harvey & Hugo developed a PR and social media strategy centred on:
Rather than relying on isolated posts or reactive activity, the campaign was built around long-term value. Each piece of content was designed to answer questions, demonstrate credibility and give potential customers confidence before making contact.
Ensuring that Premier Tech UK had a clearer and more consistent presence in the market included refining how the business spoke to different audiences, from homeowners making their first enquiry to contractors and professional partners looking for reliable technical support.
The content needed to balance accessibility with expertise, ensuring Premier Tech UK remained credible without overwhelming people with unnecessary complexity
Social media and blog content played a key role in keeping Premier Tech UK visible and helpful across the customer journey.
Content included:
The focus was on creating assets that gave customers a reason to engage, understand and enquire.
Case studies created as social media carousels were a central part of the campaign, helping Premier Tech UK demonstrate its work in a visual and accessible way.
These posts allowed the audience to see how Premier Tech solutions were applied in real settings andhelped bridge the gap between technical product information and real customer outcomes.
Testimonials were used to strengthen credibility. For a sector where trust, reliability and compliance are critical, this added an important human layer to the campaign.
The testimonial-led content helped show that Premier Tech UK was not only technically capable, but also trusted by its customers and project partners.
Harvey & Hugo also reworked a number of Premier Tech UK’s key brochures and customer-facing documents, ensuring that copy was clear and accessible so that customers could feel confident making an enquiry or progressing a conversation.
We refined key materials to improve:
The aim was to make Premier Tech UK’s expertise easier to understand without losing the technical credibility that professional audiences expect.
By improving these materials, Premier Tech UK had stronger assets to support both sales conversations and inbound enquiries.
The campaign delivered long-term commercial impact for Premier Tech UK, and continues to generate value beyond the original campaign period.
Increased inbound enquiries
The strategic mix of PR, social media content, case study carousels, testimonials and improved customer-facing documents helped increase inbound enquiries from Premier Tech UK’s target audiences.
By building visibility, trust and understanding before the point of contact, the campaign encouraged more homeowners, contractors, planners and professional services to take the next step.
Long-term lead generation
The creatives and content developed in 2025 continued to generate leads into 2026, showing the lasting value of useful, credible and evergreen marketing assets.
Rather than creating short-lived activity, Harvey & Hugo helped Premier Tech UK build content to support enquiry generation over time.
Improved customer journey and conversion support
By reworking key brochures and customer-facing documents, the campaign also strengthened Premier Tech UK’s wider customer journey.
The updated materials made technical information clearer and more accessible, helping prospects move from research into more informed sales conversations.
Strengthened UK market position
The campaign also contributed to Premier Tech UK becoming the leading territory for Premier Tech globally.
This reflected the strength of the UK team’s growing market presence, as well as the continued impact of consistent PR and social media activity.
“Just wanted to say, it has been an absolute pleasure working with, and learning from, you guys and everyone at H&H. You are a dream to work with and at the top of your game! Please pass on my thanks and best wishes to the whole pack!”
Throw us a bone
Subscribe to our newsletter
