Not sold on PR?

Well, AI is about to change your mind – and a major Google update has changed everything.

The tech giant recently removed the “&num=100” parameter from its search URLs.  

Basically, that means you can only see 10 results on a Google page rather than 100,

It sounds techy, but the ramifications for your brand’s SEO are huge.

And it makes securing top-tier PR coverage more valuable than ever.

Why?

Google’s change means tracking tools can no longer see beyond those top search results.

If like many businesses you’ve inflated your SEO with low-quality backlinks to low-ranking websites, then you could be in big trouble.

In fact, when this change came in, around 88 per cent of websites nosedived.

Google and AI – which people are increasingly using for search – are no longer interested in crawling low-ranking sites.

It only wants to look at high-authority placements on trusted websites – typically, that means respected newspapers, magazines, and industry titles.

The sort of coverage we’ve helped clients secure for 16 years.

That’s the coverage that will drive visibility. That’s the coverage that will get your brand both seen and heard.

And the sort of coverage that will allow you to dominate search for years to come.