Description
Trade press coverage is one of the most effective ways to position your business in front of the audiences that matter most, your industry peers, decision-makers, and potential clients.
Our trade press release service is designed to take your story and place it directly within the publications your sector reads and trusts. We combine targeted research, strong editorial writing, and proactive media outreach to maximise relevance and opportunity.
What’s included:
- Questionnaire-style briefing to gather key information
- Trade media and journalist research
- Professionally written, industry-focused press release
- Targeted distribution to relevant trade publications
- Amplification via the Harvey & Hugo website and Pay-as-Hugo social channels
- Follow-ups with journalists to maximise coverage opportunities
- Coverage tracking and reporting
- Identification and negotiation of advertorial opportunities
Where appropriate, we may recommend paid advertorial placements to guarantee inclusion within key titles. These opportunities are always discussed and quoted in advance, giving you full control over how you invest your budget.
By focusing on quality over volume, this service helps position your business as a credible and visible player within your industry, supporting both brand awareness and lead generation.
