What to expect from social media executive jobs

Social media executive jobs are an exciting opportunity for individuals who are passionate about digital marketing, content creation and engaging with online audiences.

As a social media executive working for a PR agency like Harvey & Hugo, you’ll play a critical role in building a brand’s online presence, driving engagement, supporting marketing campaigns and managing social media.

Working in social media can be incredibly fun for various reasons, some of which are detailed below.

Social media allows for endless creative opportunities and you can experiment with different types of content, such as images, videos, gifs and interactive elements. The process of brainstorming, designing and producing content can be a lot of fun and allows you to express your artistic side, as well as work with different members of the team, including a videographer and graphic designer.

Social platforms are always evolving, introducing new features and algorithms; take the rise of TikTok for example – who knew that would be such a huge success?. This role requires you to stay updated on the latest trends and developments, ensuring you’re continually learning and growing professionally.

One of the most exciting aspects of social media is the direct interaction with your audience. You can engage with them in real time through comments, likes and shares, developing a sense of community and connection. While this is often a fun part of a social media role, negative comments and messages do occur which need to be taken care of in a professional way.

As well as connecting with a company’s audience and followers, social media allows you to connect with people across the industry, including influencers, leaders and potential clients. You can build deep and meaningful relationships that can lead to exciting collaborations and partnerships.

Working in social media involves a diverse range of tasks, from content creation and curation to analytics and strategy development. The variety keeps the job fresh and exciting, as no two days are ever the same.

Social media provides users with the opportunity to share compelling stories, whether it’s about a brand, clients or even yourself. At Harvey & Hugo, we love telling stories and believe crafting and sharing these stories is incredibly rewarding and fun.

Social platforms have a worldwide reach, meaning your work has the potential to be seen and appreciated by people all around the globe. This can be both exciting and fulfilling, as you know your efforts can make a difference on a large scale. However, it is important to remember not every campaign will go viral despite having fantastic results.

Many social media roles offer flexible working hours and remote work options, including Harvey & Hugo, allowing you to enjoy a better work-life balance and the freedom to work from anywhere.

Working in social media is a popular career choice because it combines creativity, constant learning, relationship-building and a sense of accomplishment in a dynamic and ever-changing landscape. So if it sounds like something you could enjoy doing, read on to learn more about what The Pack look for in a social media executive.

Social media executive job description

A social marketing executive is responsible for managing and executing social media strategies to enhance a company’s online presence, engage audiences and drive growth.

They play a crucial role in the overall digital marketing efforts, working closely with other departments and members of the team to ensure consistent brand messaging and achieve the set goals and objectives.

Some of the key parts of an executive role are:

• Developing and implementing social media strategies – you will work closely with the marketing team to create and execute campaigns that align with clients’ company goals and objectives, ensuring a cohesive and consistent brand voice across all platforms
• Collaborate with other teams – work closely with other departments or members of the team to write content, produce eye-catching graphics and create videos to ensure seamless integration of social media efforts into the overall marketing strategy
• Content creation – have you got a keen eye for proofreading? Are you an expert at creating engaging content? You will work across a range of platforms to produce engaging and sharable content, including images, videos and text, tailored to each platform’s specifications and audience preferences
• Social media management – as well as creating eye-catching content, you will monitor and maintain companies’ profiles, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms, ensuring consistent brand voice and visual identity across all channels
• Community management – a key part of a marketing campaign is engagement, so it’s important to actively engage with the online audience by responding to comments, messages and mentions, and developing relationships with followers and influencers
• Monitor trends and competitor activity – in this role, it is vital to stay up to date with the latest social media trends, tools and best practices, as well as analyse competitor strategies to identify areas of improvement and potential opportunities
• Analytics and reporting – to identify trends, evaluate the effectiveness of campaigns and provide recommendations for improvement, a social executive will track and analyse social media performance metrics
• Staying up to date with industry trends – social media is constantly developing new tools and platforms, which may make a social media executive’s job easier, which is why it is vital to monitor trends and best practices.

Still interested in a career in social media? Let’s explore the skills you will need for a marketing executive role. To excel as an executive, you will need:

• Strong communication skills – written and verbal communication abilities are essential for creating engaging content and interacting with online audiences
• Creativity – develop unique, eye-catching content that captures attention and encourages engagement
• Knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc., and an understanding of their features, algorithms and trends
• Time management and organisation – working in a fast-paced social media agency like Harvey & Hugo, it is important to prioritise tasks, meet deadlines and manage multiple projects simultaneously
• Problem-solving – you must be able to proactively and creatively approach problems.

Having a degree in a relevant field, such as marketing and communications, can be advantageous in building the skills and knowledge necessary for a successful career in social media, however, it is not essential, as you learn so much on the job. Some relevant degrees are listed below (members of The Pack hold some of these degrees):

• Marketing – this degree provides a solid foundation in the principles of advertising, branding, and consumer behaviour, which are essential for effective social media management
• Communications – a communications degree covers various aspects of media, public relations, and interpersonal communication, which can be beneficial for crafting engaging content and managing online communities
• Journalism – a degree in journalism teaches skills in researching, writing and storytelling, which can help create compelling social media content that resonates with audiences
• Public relations – this degree equips individuals with skills in relationship-building, reputation management and strategic communication, which are valuable in shaping a brand’s online presence
• Graphic design or multimedia – a degree in graphic design or multimedia provides skills in visual communication, design principles and content creation, which can enhance the aesthetic appeal of social media posts
• Business or management – a business or management degree can provide a broader understanding of organisational goals and strategies, which can help in aligning social media efforts with overall business objectives.

While having a relevant degree can be advantageous, it’s important to note that many social media professionals have built successful careers through hands-on experience, self-learning and industry certifications. As an employer, we often value practical skills, creativity and a strong understanding of social media platforms and trends more than formal education.

Working in social media is incredibly exciting due to ever-evolving platforms and there is a dynamic career path for individuals with a passion for digital marketing and online platforms. As a social media executive, you can expect opportunities for career growth and advancement within the digital marketing field. With experience and a proven track record of success, you may progress into roles such as an account manager, brand manager or even marketing director, which many members of The Pack have done.

Our available social media executive job positions

If you like what you’re reading so far, then you could be our next social media superstar. However, being part of The Pack isn’t for everyone. While agency life with The Pack can be incredibly rewarding, it’s also demanding and fast-paced – you have to be strong, resilient and determined.

Our values are what drive us and it’s important that all members of The Pack share them. If you answer “Yes!” to the following questions, we believe you’ll be a perfect fit for our team:

• Do you care about people and love building relationships?
• Do you believe that communication is the foundation of any strong relationship?
• Is authenticity important to you?
• Is caring for your environment more than just about sustainability, but about leaving a positive footprint in your local community?

Our ideal candidate will have at least two years of experience in PR, either in-house or at an agency. We’re looking for someone eager to take on new challenges and prove their capabilities. The right candidate should possess the following skills and experience:

• Impeccable spelling and grammar, with a keen eye for proofreading
• Strong writing skills, experienced in crafting press releases, articles, blogs, and creative social media content
• A passion for social media as a way of life, not just a marketing tool
• Ability to quickly establish rapport with journalists
• Fantastic organisational skills, capable of handling multiple tasks simultaneously
• Described by friends as fun, friendly, hardworking, organised, trustworthy, and creative
• Willingness to go above and beyond to help clients achieve their goals

*Any additional skills in videography, design, graphic design, web development or animation will be considered a bonus.

If you’re a social media professional looking for an opportunity to grow and make an impact in a dynamic, home-based role, don’t hesitate to apply. Join our team and contribute your talents to help clients achieve their goals while enjoying the flexibility and growth opportunities that come with working remotely.

Throw us a bone

If you fit the criteria above, and going the extra mile is just standard behaviour for you, we would love to hear from you! Send your application to info@harveyandhugo.com or if you wish to speak to someone to learn more about our social media executive roles, call us on 01325 486666