Social media management company

As a social media management company, we look after all sorts of accounts; from company pages to personal LinkedIn profiles, we can help keep your channels topped up with a variety of content.

But handing over the keys to your accounts can be as scary as allowing your 17-year-old to get behind the wheel of your four-wheeled pride and joy, so below is what we do when taking over your social media…

Social media marketing strategy

Social medias marketing isn’t as straightforward as taking over your accounts and going, although it might seem that way.

But first things first – we will start by getting access to the accounts, or setting them up if you don’t already have any.

If accounts are already set up, we need to get hold of all login details (or be given admin access) so we can start posting. If the accounts need setting up from scratch, we work with you to understand the best platforms for your business and target market before setting up.

However, the most crucial part of creating a strategy is the bit we like best – getting to know you.

Social media content and engagement needs to reflect you as a business, so The Pack will spend time getting to know your tone, target market, goals, objectives and priorities before starting to post content. This is usually via an email, phone or Zoom interview.

We also want to know who we’re dealing with, so we spend time having a look at the analytics of every platform to find out more about each audience – and which is right for you. This covers everything from the demographics to the time of day they are online, which helps us to create content that appeals to them.

Another aspect that is frequently overlooked is the overall look and feel of the accounts. It’s important to make sure them look sharp so we’ll make sure everything from cover photos to business details is completed and shows the company in the best possible light.

Social media content creation

Next, it’s onto the content creation itself.

Handing such an important marketing tool off to a complete stranger can be daunting, so the first week or so is vital to make sure both the client and The Pack are confident that everything’s running smoothly. We can create a bank of ‘test’ content in advance of starting to post live, or we could jump in at the deep end and work with you to tweak and refine as we go along.

Once we start posting for real, we make sure we know exactly what’s coming up in calendars to make sure accounts are ready to get involved.

And if you’d like to give your account a little boost, we can also handle any social media advertising you might decide to experiment with.

Social media engagement

Engaging with customers and wider target audiences is key so as well as posting, we get to know who you are speaking to, create lists and identify key accounts to engage with.

Everyone likes to feel special, so we make sure every comment and message is replied to or liked – no one gets ignored on our watch!

At the end of each month, we create reports to show the development of the accounts, tracking followers and engagement across every platform. We can tailor the accounts based on the objectives of the client and even create fully designed presentation slides of desired.

If you need a social media management company for help building up your social profile, making sure it’s being posted daily, or some help while your team is away, get in touch with The Pack on 01325 486666.